Thank you for viewing. There is some aging. Some parts of the text have been highlighted with a yellow highlighter. Declining TV ratings, a drastic decrease in newspaper circulation, and poor publishing sales... Where does the unprecedented crisis lie? Exploring the social significance of media from the anthropological perspective of "gift and reciprocity," this book examines the essence of the crisis. Tatsuru Uchida offers lessons in "knowledge" necessary for everyone to navigate the future without a manual. This book is based on a popular lecture at Kobe College. "Town Square Media Theory" Tatsuru Uchida Price: ¥740 Kobunsha Shinsho, 215 pages #TatsuruUchida #Tatsuru_Uchida #Book #Society/Social Welfare A book that examines contemporary society from the perspective of media theory. Thank you for viewing.