Seminar: Introduction to Marketing, 2nd Edition Price: ¥3200 I purchased this used on Mercari and have been storing it. There are some scratches and creases on the cover and inside cover, as well as water damage. As shown in the photos, there are yellow highlighter lines on the first 85 pages, but I didn't find it too distracting for careful reading, about the same as typical writing. Out of a total of 467 pages, the other 4/5 are relatively clean, and the paper is in good condition, making it easy to turn the pages. 【Shipping】 Shipped via Yu-Yu Mercari anonymous delivery. * May be subject to change due to materials, etc. Please understand. ----- Automatically generated at the time of listing ----- 【Overview】 This book explains the basic concepts and strategies of marketing. It contains a wealth of practical knowledge and is suitable for a wide range of readers, from beginners to advanced users. 【Features】 The 2nd edition has been updated with new marketing methods and examples, reflecting the current business environment. It uses many figures and tables, making it easy to understand visually. 【Target Audience】 This is an essential book for students and business people who want to learn marketing. By acquiring practical knowledge, you can use it to develop marketing strategies. - Title: Introduction to Marketing - Authors: Junzo Ishii, Akira Kurimoto, Katsusuke Tatekuchi, Hiroo Yoda - Edition: 2nd Edition - Publisher: Nikkei Business Publications, Inc. - Genre: Business/Economics Thank you for viewing.