This is a Snow Peak bag. I used it for things like camping trips and shopping. It has a waterproof bag inside, so you can use it when you have a lot of shopping or as a cooler bag for a short time. It's reversible, but I used the indigo side quite a bit, so it shows signs of wear and fading. The beige side, which was always on the inside, has almost no damage and the logo is still clean. The waterproof bag has some fraying in the stitching of the mesh part at the top. Please consider this before purchasing.