An introductory book that teaches the basics of branding. Price: 1600 yen. Release Date: Around October 19, 2022 Author/Editor: Daiki Kaneko (Author), Toshinori Isshiki (Author) Publisher: Kanki Publishing Format: Single-volume book Number of pages: 256p ISBN: 9784761276294 Content Introduction (From JPRO) This one book covers everything from the basics to practical application! Easy-to-understand explanations with abundant illustrations. Business problems can be solved with "branding." Small and medium-sized enterprises, and B-to-B companies especially need "branding"! Table of Contents Introduction PART 1 Why is branding necessary? PART 2 What is a brand? PART 3 The benefits of branding PART 4 What does branding involve? PART 5 How to start branding? PART 6 [Phase 1] Determining the purpose of the branding project PART 7 [Phase 2] Understanding the current situation - 1 Knowing your own company and competitors PART 8 [Phase 2] Understanding the current situation - 2 Knowing your customers PART 9 [Phase 3] Defining the brand core PART 10 [Phase 4] Inner branding PART 11 [Phase 4] Outer branding PART 12 [Phase 5] Verification and improvement