Advertising Conference December 2025 Issue: How Will Things Change with the Penetration of Generative AI!? Owned Media and Content Marketing Strategies ▼Feature 1 How Will Things Change with the Penetration of Generative AI!? Owned Media and Content Marketing Strategies What is the strategy for conquering the "mid-funnel" that a consummatory information experience opens up? Masao Kakihara Considering the latest trends in overseas SEO business New common sense for AI adaptation in owned media Hiroto Ueda From a customer acquisition device via search engines To the role of a foundation for a company's intellectual assets Masaki Inagaki How to appear effectively in AI summaries? About PR strategy and answer engine optimization Hiroaki Mori Will we spend time with AI that is both smart and has a good personality? To partner media that combines emotion and intelligence Yasushi Yamamoto Regaining PVs taken by AI with the overwhelming uniqueness of a real counselor! ZWEI "Efficiency" AI and humans who are in charge of "emotion" Creating human-specific value through strategic collaboration Kitamura 10 years with the concept of a cafeteria How to create media that nurtures a brand Asahi Group Foods Why talk about "people" in the AI era? "SHIMADZU TODAY" that also leads to recruitment Shimadzu Corporation ▼Special Feature Announcing the total number of entries for the 63rd "Advertising Conference Award" ▼Series Feature The basics of creativity that advertising personnel should know Planning and operation of "experiential events" Shohei Kitazawa / Ken Nakatsuji ▼REPORT Reporting on a conference attended by marketers Introducing 6 notable sessions in the magazine