This item is not new, but it's for someone who appreciates it. I'm not very knowledgeable, but I believe it's a rare item. Tiger Woods "Frank" Headcover This is an original headcover from Titleist, a "limited, not-for-sale" item from 1997/98. (MADE IN USA) The embroidery in the native language "Thai" says "To my beloved Tiger," and the tag has the Titleist logo and Tiger Woods' finish. Please understand that this item has been handled by someone else before purchasing. Also, please understand that it is an old item.