Thank you very much for viewing. This is a classic book for those who want to learn the essence of the distribution industry. It provides an easy-to-understand explanation of Shunichi Atsumi's chain store theory from the perspective of "organization." It's packed with insights directly relevant to modern retail and service industries, such as the reasons why leaving everything to the field or being solely headquarters-driven doesn't work, the division of authority and responsibility, and the balance between standardization and individual store adaptation. This book is a must-read, especially for those aiming for multi-store expansion or franchising. The moment you finish reading it, your view of the sales floor and organization will change. Get the principles you can apply to your work now. List price: 2,000 yen Please refrain from price negotiations. Thank you for considering your purchase.