Next-Generation Advertising Communication: From Cross-Media to Cross-Communication Ryuji Yokoyama A must-read for marketers, advertising agency professionals, advertising production staff, and anyone involved in advertising and marketing! Currently, keywords like "cross-media," "internet advertising," and "CGM" are buzzing in the advertising industry, but it feels like the words are running ahead of the reality. The essential point for advertising professionals to focus on is the dramatic change in the relationship between advertisers and consumers due to the advent of the internet. This book, against the backdrop of the expanding market size of internet advertising expenditure year by year, is structured around cutting-edge examples from overseas and Japan, and the latest keywords such as "engagement." For those in the advertising industry who are feeling the changes in the marketing communication environment, it provides hints to break through the current situation and clues to solutions. It's a book to grasp the future of advertising communication. (Excerpt from the Amazon book summary) ○ Condition Used book. Yellowing is visible on the top and bottom edges. There are small scratches and stains. Please understand that this is a home-stored item. Business Shoeisha