This is an "Ururu Heart" embroidered can badge. It's a secret design. Brand new, unused item. After opening to check the contents, it was immediately placed in a sleeve as shown in the image. Please refrain from purchasing if you are nervous about home storage. I will wrap it in bubble wrap for shipping. I also have other Sanrio, Badtz-Maru, and Kuromi items for sale. Instant purchase is OK. No price reduction. No holds.