☆ A legendary bible read for 91 years! A hot topic, with 27 reprints and over 123,000 copies sold! Proudly ranked #1 in bookstore rankings! ■ Book Overview "The Father of Advertising," Ogilvy, learned from this book himself, and praised it, saying, "This book is undoubtedly the most useful advertising book ever." This book reveals the practical and immediately effective "scientific advertising" know-how of John Caples, who was a legendary copywriter in the American advertising industry for 58 years. Masatoshi Kanda, who considers this book "the origin of his own copywriting," says in the "Foreword by the Supervisor": "It was 12 years ago... ── I devoured this book every night. I didn't let go of it until I lost consciousness to sleep in bed. Even when I woke up, I returned to the open pages. It was only natural that I was so absorbed in this book. The words that jumped out at me were not ordinary, clever words. Each and every word was scientifically proven to generate revenue. For me, who was then the representative of a foreign company, struggling to achieve planned figures, it was like a magical book."