【Overview】 This book, "Price Marketing," explains the basics of marketing with a focus on pricing strategy. Author Masahiro Yamaguchi emphasizes the importance of pricing from a practical perspective. 【Content Features】 The book delves into market trends and consumer behavior influenced by price. Through concrete examples, readers can gain not only theoretical knowledge but also practical insights. 【Target Audience】 This book is ideal for students studying marketing and business professionals who want to apply it in their work. A deep understanding of pricing strategy will help enhance competitiveness. - Title: Price Marketing - Author: Masahiro Yamaguchi - ISBN: 978-4-569-35581-8 - Series: Marketing Basic Selection Series - Content: Contains information on pricing strategy Thank you for viewing.