I have not read this book since I purchased it new. It is in like-new condition, with no folds or scratches. Thank you. A business book explaining 20 techniques common to successful companies. - Title: I Want to Buy This! - Author: Hakuhodo Shopping Research Institute - ISBN: 978-4-8470-7522-3 - Contents: 20 Techniques Common to Successful Companies - Chapter: Chapter 1: Creating a Reason to Sell: "LOVE&BOOST" - Chapter: Chapter 2: Bringing Out the Reason for Sales: "LOVE&KEEP" - Chapter: Chapter 3: Finding the Reason for Sales: "REASON&BOOST" - Chapter: Chapter 4: Exploring the Reason for Continued Sales: "REASON&KEEP" Thank you for viewing.