I love how the light texture smoothly blends onto my lips, leaving a natural, dewy shine that lasts. The color is vibrant yet blends well with my skin tone, and the beautiful color stays put even after time passes. It's also long-lasting, so I can use it without worry, even when eating. The packaging is slim and stylish, like a pen, and I also like that it's a convenient size for carrying around. The scent is almost odorless, making it easy to use, and I also appreciate the moisturizing effect, which helps prevent chapped lips.