【Content Introduction】 This book explains 25 behavioral principles for stimulating purchasing desire, based on the psychology of consumer behavior. It's a practical guide for those interested in marketing and advertising. 【About the Author】 Richard Shotton is an expert in behavioral economics and is widely recognized in the field of marketing. His insights provide theories that are useful in real-world business scenarios. 【Features】 This book provides knowledge that readers can immediately apply, using real-world examples in addition to theory. It's a must-read for anyone considering marketing strategies. - Title: The Choice Factory: 25 Behavioural Biases That Influence What We Buy - Author: Richard Shotton - Translator: Mayu Motomura - Publisher: Direct Publishing This is a gift. The condition is very clean, but there are marks from binding on the spine. Please consider this item with the understanding that it is a used item.