thisisneverthat® Established in Seoul, South Korea in 2010. This is a street brand based on the 90s Korean youth culture, influenced by American and Japanese fashion cultures. With the concept that "the clothes you initially imagine don't turn out as planned, but that's ultimately what you were looking for," the brand explores the never-ending connection between "this" and "that," creating collections that blend contemporary trends. Braided Leather Webbing Cow Leather 100% Made in Korea