This is overflowing with a vast amount of tips, and I think it would be amazing if I could store them in my head, but perhaps because my brain structure is different from Westerners, I can't seem to remember them at all. ① Find the purpose ② Understand the context ③ Know the people ④ Gather insights ⑤ Explore concepts ⑥ Develop solutions ⑦ Realize the product/service "101 Design Methods: A Handbook for Systematic Innovation" Noriko Watanabe / Vijay Kumar Price: ¥2500 #NorikoWatanabe #Noriko_Watanabe #VijayKumar #book #society/management