【Content Introduction】 This book explores the importance of "fascination" in brand strategy and proposes concrete methods for success. The author analyzes the impact brands have on consumers and provides practical approaches. 【Features】 This book is a valuable resource for those interested in business and economics to understand brand strategy. It explains strategies for enhancing brand appeal, incorporating specific examples and theories. - Title: "Fascination" Brand Strategy - Author: Sally Hogshead - Translator: Izumi Yamamoto The condition is believed to be very clean, but please consider that this is a used item.