This item is a brand new "Flag 170" swim bait, a highly effective swim bait that needs no introduction. The color is Purple Flicker, which is sure to catch fish. This swim bait has a proven track record in fields across the country, but it always sells out quickly and is rarely available in the market, so if you're looking for one, don't miss out! Please refrain from price negotiations. The item will be disinfected before shipping.