For white, beautiful, and radiant teeth: Ruby White Toothpaste - Whitening, Quasi-Drug, Medicinal, for Oral Odor Care, Cavity Prevention, Low Irritation, Fluoride, Leaves Teeth Smooth, Whitens Teeth, Home Self-Whitening For white, beautiful, and radiant teeth. Ruby White is a quasi-drug medicinal toothpaste formulated to achieve "whitening" × "oral odor care" × "cavity prevention" all in one with daily brushing. Easy whitening at home. Supports a brighter everyday life with white, beautiful, and radiant teeth. Whitening × Oral Odor Care × Cavity Prevention × Periodontal Disease Prevention It uniquely combines the active ingredients approved by the Ministry of Health, Labour and Welfare: Sodium Monofluorophosphate (Fluoride), Cetylpyridinium Chloride, and Tocopherol Acetate. Whitens teeth Prevents bad breath Prevents the occurrence and progression of tooth decay Prevents periodontal disease Prevents gingivitis Freshens the mouth Purifies the mouth Achieves 7 effects and efficacy. Low-irritation paste type Employs a low-irritation formula that can be used even by those who dislike the spiciness of mint. Also, regarding the texture, we have achieved a smooth paste type with an optimal viscosity that is gentle on the teeth. Because it's something you use every day, we pursue gentleness. Achieved 5 additive-free features: ethanol-free, synthetic colorant-free, silicone-free, mineral oil-free, and surfactant-free. Joint development with a long-established Japanese company This product was realized through joint development with a Japanese company that has been making toothpaste for over 90 years. All processes, from product planning to manufacturing and packaging, are carefully carried out in Japan.