【Jakke】 Founded in 2015 by East London designer Nina Hopkins, jakke. was born from Nina's belief that fashion-conscious women should confidently embrace ethical fashion. Jakke's iconic jackets, which began as a faux fur outerwear brand, have received a great response. With a blend of understated Scandinavian style and London cool, it offers sustainable clothing for women who enjoy fashion while also being socially conscious. The design approach consistently rejects the concept of seasonal fashion trends, proposing designs that can be incorporated into the wardrobe at any time, regardless of the season. It challenges the disposable consumerism that fast fashion brands rely on, advocating for long-lasting wear. Jakke is proud to be animal-friendly and cruelty-free, meaning that no animals suffer to create their beautiful clothing. The sleeves of the faux fur jackets feature a removable "Free From Fur" patch, allowing wearers to wear them with pride. Jakke has been recognized by PETA (People for the Ethical Treatment of Animals) as the "Best Faux Fur Brand" and "Best Wool Free Brand," and its animal-friendly initiatives have been highly praised, alongside major high-end brands such as Gucci and Stella McCartney.