Ehime Hon HYPER 2024 Super Local Travel Summit Ehime Prefecture Official Tourism and Leisure Guide Price: 770 yen "Jimo-tabi," a trip recommended by locals. Enjoyable alone, with a partner... or even with the family. It's not just the typical tourist spots you see in the usual brochures. We introduce carefully selected Ehime trips recommended by experts who live in the town. Ehime has different regional characteristics in Toyo, Chuyo, and Nanyo, so the way to enjoy it also changes depending on the area. From leisure activities where you can fully enjoy the beautiful nature to a relaxing stroll, you can enjoy anything. From groups to families, couples, and solo travelers, we have plans that will definitely not disappoint! In addition, we introduce Ehime's "Mingei" (folk crafts), which is currently gaining quiet popularity. We introduce everyday tools rooted throughout the prefecture. And in the "Ehime 20 Municipalities Outing Guide," which covers 20 cities and towns in Ehime, we provide detailed introductions to recommended spots along with the must-see spots in each city and town. Welcome back to Ehime. Let's go on a more powerful and exciting "Jimo-tabi"! Rurubu Mapple Matsuyama Uwajima Imabari Yawatahama Niihama