This is a Falcon, a pack rod from the LowRider series. It comes with a hard case for easy transport and can be kept in your trunk. Unlike newer rod manufacturers, Falcon is an established American rod maker, alongside Loomis and St. Croix. I purchased it new for around ¥25,000. The LowRider LFC-7MH-3 is a 7-foot medium-heavy action fishing rod. It's designed for 12-20 lb lines and bends into the butt section under load, making it suitable for various fishing styles. - Brand: LowRider - Model Name: LFC-7MH-3 - Length: 7 feet - Line Rating: 12-20 lb - Action: Medium Heavy - Flex: Fast - Accessories: Rod case Thank you for looking. If you're looking for a genuine American rod, please consider this! #Shimano #Daiwa #Loomis #Designo #StCroix #Kistler