This is an unnamed lure I purchased about 5 years ago from Casting, a fishing tackle shop. I've only used it about 10 times offshore, so it's in pretty good condition. It doesn't have a well-known brand, so it might not look impressive in photos of yellowtail catches, but it has strong flashing and plenty of appeal. The action is also solid, so it might be a game-changer if you pay attention to the hook setup. It weighs 116g. - Model Name: Reef Original - Color: Blue, silver, and iridescent glitter - Design: Fish scale pattern - Type: Hard lure - Application: Topwater fishing Thank you for looking.