Advertisement 415 Feature: Distribution (Release Date: February 16, 2021) The feature is "Distribution." New technologies and business models, as well as the novel coronavirus, have drastically changed the way distribution works. Now, from the moment products and works leave the creators' hands until they reach the recipients, what exactly is happening? We offer various perspectives on "distribution." *The cover differs depending on the bookstore. ▼ Table of Contents of the Latest Issue 54 Distribution and Society ― Junzo Ishii, Management Scholar × Naoki Ono, Editor-in-Chief of *Advertisement* 55 Modern Rationalism and Distribution ― The True Nature of "Rationalization" Through Max Weber 56 What "Easy to Obtain" Distribution Overlooks 57 The Evolution of Transportation 58 A Thought Experiment on Logistics Space 59 Thinking About Packaging Creativity, From Cardboard 60 The Day Amazon Disappears 61 After Digital and D2C ― Where Distribution is Headed 62 Experiential Study of Chinese Live Commerce 63 "Selling" as Entertainment 64 Retail × Data: Challenges and the Future 65 The Light and Shadow of Private Brands 66 "Not Stopping the Ordinary Everyday" ― The Ever-Evolving Wholesale Industry 67 The Difficulties and Challenges of Global Distribution 68 The Formation and Prospects of Global Luxury Brands ― Interview with Mineaki Saito, Former Vice President of Hermès 69 From the "Korean Wave" to "Dominating Asia" ― New Systems and New Distribution that Accelerated Korean Pop Culture 70 A 100-Year History of "Film" Content Distribution 71 What is a Movie? 72 The Perspective of Film Directors on Media ― Interviews with Nicolas Winding Refn and Shunji Iwai 73 Music and Distribution ― Ever-Changing Pop Music 74 CDs and Records, and Keiichi Sokabe's Music 75 How Changes in Distribution Change Manga 76 Thinking About the Environment Where "Good Books" Are Born, From Publishing Distribution 77 "Words" and Distribution ― Interview with Yukiko Motoya, Playwright and Novelist 78 Apple's Distribution Strategy ― From Rock Bottom to World's Best, and Beyond 79 What Lies Beyond the Idealism of the Circular Economy 80 "The Sun is Watching" 81 Looking at the Future One Step Ahead in Small Retailers with Ideals ― Masato Dowaner × Haruka Hirata of Wazawaza 82 Distribution in the Palm of Your Hand 83 Tanzanian Merchants and Alternative Economies ― Interview with Sayaka Ogawa, Cultural Anthropologist