This book clearly summarizes Disney's overwhelming popularity and the感動 (kandō - deep emotion/inspiration) it generates through its "corporate philosophy," presented as seven key principles. Author Tom Connellan, using anecdotes from the field, simply explains "Disney-style hospitality," "the reasons for repeat customers," and "the essence of customer satisfaction." * Easy to read as a business book * Provides guidance for customer service, sales, and management * A long-loved, classic bestseller Recommended for those seeking work-related insights, and as a learning resource for team building and service creation. The cover shows some signs of wear, but there are no issues with reading the book. ※ Slight wrinkling on the top of the cover.