This is a new, unopened product. No price reduction is possible. BOSE Bose QuietComfort Ultra Headphones QC ULTRA HP WHT White Smoke Features The best headphones in Bose history, with silence and realism Experience unprecedented quiet with the world's best noise cancellation, further evolved. Groundbreaking Bose Immersive Audio delivers a more immersive sound experience regardless of content or source. Sophisticated design and luxurious materials create amazing comfort. Take the emotional impact of music to a new level. Immersive audio. Everything feels more real. Bose Immersive Audio pushes the boundaries of listening. It creates an immersive listening experience where the sound unfolds in front of you. You'll feel like you're sitting in a VIP seat at a concert. For those who seek overwhelmingly realistic sound that you can almost touch. Enjoy a new listening experience where the sound resonates naturally. World-class over-ear noise-canceling headphones With even better active noise cancellation than previous products, the QC Ultra Headphones provide solid support for moments when you want to concentrate. Use Quiet Mode when you want to focus on work or music without being disturbed by your surroundings. If you want to enjoy content while paying attention to your surroundings, switch to Aware Mode to hear the sounds around you or have conversations without removing the earcups. Immersion Mode allows you to enjoy Immersive Audio with full noise cancellation.