Thank you for viewing! This is a 4WHEEL DRIVE sticker. Limited-time sale is in progress. 1500 yen → 1000 yen Please refrain from price reductions as it is on sale. 【Size】 7.5 x 5 (cm) 【Condition】 New 【Shipping】 Free 【Shipping】 1-2 days 【Product Description】 This sticker is outsourced to a professional company as a product. It is a die-cut specification. 【Roots】 The "4Wheel Drive" emblem of the Land Cruiser (Toyota Land Cruiser) has its origins in a very practical and "military roots." ① The original origin: Self-assertion of military vehicles. The ancestor of the Land Cruiser was the "Toyota Jeep BJ" (for the National Police Reserve = later the Self-Defense Forces) in 1951. At that time, four-wheel drive was not yet common, and it was difficult to tell whether it was 2WD or 4WD just by looking at it. To show at a glance that "this is a 4WD vehicle," a culture of putting 4WD / 4Wheel Drive markings on the body was born. ② Establishment in LAND CRUISER (40 series~) The 40 series Land Cruiser (1960s-80s) is particularly famous. "4 Wheel Drive" attached to the front fender and rear. In this era, it was a practical vehicle for harsh environments such as forestry, mining, agriculture, and overseas exports, so the badge had a very strong meaning as proof of performance, saying, "This is not just for show, it's a real four-wheel drive." ③ Why "4WD" instead of "4Wheel Drive"? The reason at the time was that the main purpose was export to English-speaking countries. For military and business use, the formal notation is more trusted than the abbreviation. Jeep and Land Rover, which also use the same notation, are used. Therefore, the straightforward expression "4Wheel Drive" was chosen without abbreviation. ④ More than design, "pride as a tool" ⑤ The reason it has become an "icon" today is that what was originally a practical display has become the reputation of "Land Cruiser = unbreakable four-wheel drive" based on its performance in harsh environments around the world. Due to the resurgence of popularity of the Land Cruiser, the 4Wheel Drive emblem itself has become established as a symbol of "trust, ruggedness, and authenticity." Toyota Land Cruiser Sticker 4WHEEL DRIVE 60 70 78