SSUR STARTER YANKEE SNAPBACK BLACK Retail Price: ¥6,490 (tax included) Black Cap SSUR is a long-standing New York street fashion brand, founded in 1990 by Russian-born designer Ruslan Karablin. Ruslan, who was a painter, wanted more people to see and hold his work. He shifted his canvas to clothing, printing his paintings on T-shirts and selling them, which was the beginning of SSUR. The brand is characterized by designs that set it apart from other street brands, incorporating graphics into fashion. The brand name is a reversed version of "RUSS," the nickname of Ruslan Karablin.