【For White, Beautiful, and Radiant Teeth】 Ruby White is a medicated toothpaste formulated as a quasi-drug that achieves "whitening" × "breath care" × "cavity prevention" all in one with daily brushing. Easy whitening at home. Supports a brighter everyday life with white, beautiful, and radiant teeth. 【Whitening × Breath Care × Cavity Prevention × Periodontal Disease Prevention】 This product uniquely combines the effective ingredients approved by the Ministry of Health, Labour and Welfare: sodium monofluorophosphate (fluoride), cetylpyridinium chloride, and tocopherol acetate, achieving 7 effects and benefits: 【whitens teeth】【prevents bad breath】【prevents the occurrence and progression of tooth decay】【prevents periodontal disease】【prevents gingivitis】【freshens the mouth】【purifies the mouth】. 【Low-Irritation Paste Type】 We have adopted a low-irritation formula that can be used even by those who dislike the spiciness of mint. In addition, we have achieved a smooth, optimal viscosity paste type that is gentle on the teeth. 【Because it's used every day, we pursue gentleness】 We have achieved 5 additive-free features: ethanol-free, synthetic coloring agent-free, silicone-free, mineral oil-free, and surfactant-free. 【Joint Development with a Long-Established Japanese Company】 This product was realized through joint development with a Japanese company that has been making toothpaste for over 90 years. All processes, from product planning to manufacturing and packaging, are carefully carried out in Japan. 【Contents】80g