"Whose Fault Is It That It Doesn't Sell? An Introduction to the Latest Marketing" Naoto Yamamoto Price: ¥748 #NaotoYamamoto #Book #BOOK #Nonfiction #Education It's not as simple as shouting "Buy it!" to make something sell. Sometimes a copy like "Don't buy it because it's expensive" can be effective. Selling things is difficult. Marketing is the accumulation of "wisdom for selling." Grasp the true nature of brands from "Afternoon Tea" and Kyoto-style kimchi, and learn the mechanism of effective sales pitches from skilled supermarket employees and self-deprecating commercials. This introductory guide to marketing is for everyone who works, and you're sure to gain helpful hints for your job by reading it.