"How to Create a Concept: Dentsu's Idea Generation Methods, Useful for Product Development" Takeo Yamada Price: ¥-- A current creative director at Dentsu reveals practical creative thinking methods. With a "concept" to illuminate what needs to be done, new product development and brand building become effortless. This book explains how to find the right concept and achieve innovation. #TakeoYamada #Takeo_Yamada #book #society/management #Dentsu #creativedirector #creative #thinkingmethods #concept #newproduct #development #brand #innovation #noombooks