Icelady Hair Iron icelady notime Unopened Retail price: 18,800 yen "The more you use it, the more beautiful your hair becomes." In an era where hair irons that don't damage your hair are the norm, the "Ideal" hair iron offers hair care that improves your hair quality. Conversely, the more you use it, the more beautiful your hair becomes. Daily styling transforms into hair quality care. The ultimate hair iron that leads to ideal hair quality. The Ideal beauty device, developed by Icelady, which has sold over 4.8 million units, features infrared rays and steam. This hair iron achieves smooth, straight hair with 955W of power.