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"Why Did "Maru-chan" Become a National Dish in Mexico? The Cross-Cultural Adaptability of Products That Sell Globally" Yukihiro Nishizawa / Tetsutaro Nakabayashi Price: ¥1,650 Let's create a "localization map" to enter the global market. Does your company understand the "logic" of your customers' daily lives? Overseas market development will fail with top-down strategies. Repeatedly experience the surprise and discovery of "Wow, are you saying that?" and fit into the "minds" of the local people. Please understand that this is amateur home storage. Please purchase after agreeing. Please note that we do not accept returns after purchase. Thank you. #YukihiroNishizawa #TetsutaroNakabayashi #Book #BOOK #Business #Economics #Yukihiro_Anzai #Tetsutaro_Nakabayashi #Society/Management
1 day ago