Owl ornaments are popular lucky charms displayed in entryways and living rooms, as they are associated with auspicious meanings such as "bringing good fortune," "no suffering" (from the word "fukurou" which sounds like "fukuro" meaning "no suffering"), "business prosperity" (referencing the owl's ability to turn its head), and "a symbol of wisdom" (for academic success). In feng shui, they are believed to attract good energy and are considered an item that watches over children's growth.