I bought this for the list price of 2,400 yen, but I don't have time to read it, so I'm selling it. Contents: How can we create products and services that resonate with customers? When developing new businesses, we plan new businesses, products, and services, but many of them fail to generate revenue and are abandoned without being used by customers. The reason is quite simple. It's because we haven't created a value proposition, something that customers can find valuable. To get customers to feel value, you need to correctly understand "what situation are customers in now?" Therefore, in this book, the authors, who have conducted a vast number of customer surveys and proposed experiences and ideas that customers truly want, specifically and carefully explain how to create a value proposition. This book is a must-read for people like: * Leaders and people in charge of new businesses * Leaders and people in charge of DX (Digital Transformation) * Team members creating new products and services * Entrepreneurs and product managers whose products are struggling to grow As a reader bonus, we provide the "Value Diamond Board," a framework that allows anyone to create a value proposition. ● Table of Contents Overview Basic Edition * Chapter 0: Changing Society with Value * Chapter 1: Customer Situations and Value * Chapter 2: Situations and Experiences * Chapter 3: What Makes Customer Value Possible * Chapter 4: How to Create a Value Proposition * Chapter 5: Value Proposition: Past and Present Practical Edition * Chapter 6: How to Write the Value Diamond Board * Chapter 7: Research Methods for Understanding Situations