● Condition This is a recycled book from the library. It has labels, PP lamination, stamps, etc. As far as I can tell, there are no noticeable stains, yellowing, or writing in the text that would hinder reading. ● Product Description Rosser Reeves [Author] / Yoichi Kato [Supervising Translator] / Takafumi Kondo [Translator] Umi to Tsuki-sha (Sea and Moon Company) Content Description Published in 28 languages worldwide! A classic of advertising and marketing, read for over 50 years by top companies and business schools. What is the most important thing to "sell" in today's society, where goods and information are overflowing? The only textbook by the proponent of USP. Table of Contents Common mistakes about advertising effectiveness Advertising that attracts, advertising that repels In the minds of 180 million people The power of "memorable advertising" Advertising is about making people buy The principle of truth that brings "special strengths" What is the average lifespan of an advertisement? Don't repeat "million-dollar mistakes" A famous campaign created by a convex lens The "memory box" has its limits [and more] ● Notes ・This is a used item. There may be scratches and stains that are not mentioned in the description. Please understand. ・I have described the basic things you should keep in mind when purchasing in my profile. Please read it if you are negotiating the price. Thank you. "USP Unique Selling Proposition: The Invariable Law That Directly Leads to Sales" Takafumi Kondo / Yoichi Kato / Rosser Reeves #TakafumiKondo #Takafumi_Kondo #YoichiKato #Yoichi_Kato #RosserReeves #book #society/management