High cost-effectiveness: Design with clever features, retail price 9900 yen. The cover has some scratches, but the contents are like new. Recommended for those in jobs or creators who are tackling issues such as design thinking, design management, and what kind of designs sell well. "Clever features" sound fun and interesting, but they seem expensive! Isn't that the image? This book focuses on the fun of viewpoints and expressions, regardless of whether there is processing, the form of the object, or its size. The key to generating excellent ideas seems to lie not in a large budget, but in a slight shift in thinking and consideration for the consumer, among other unexpected places. This book is packed with such often-overlooked hints.