This ceramic dog bowl is designed with an easy-to-eat height and shape in mind. It's tall, so it's less likely to strain the neck and back, and the front is low for easy eating. Also, the wide rim makes it easy for dogs with short snouts to eat. The slope helps food gather, and the curved design makes it easy for dogs to eat. The slope helps food gather, and the height allows dogs to eat in a comfortable posture. Eating from a low position puts a strain on the dog's neck, and can also cause them to regurgitate. Especially for senior dogs, allowing them to eat in a comfortable posture is key to their health(^^) Plastic bowls can harbor bacteria from scratches. Ceramic bowls are hygienic in that regard, and can also be heated in the microwave!