This item has been stored at home. The contents are in like-new, excellent condition, but the cover shows signs of aging due to its age. As shown in the image, there is a fold at the top of page 2. We appreciate your understanding. Gekidan Shiki and Keita Asari by Tetsuhisa Matsuzaki Half a century since its birth as a student theater group. Now, it's a major theater company with long runs and seven dedicated theaters nationwide. This book analyzes its trajectory and strategies in detail. Founded in 1953 as a student theater group, Gekidan Shiki has overcome numerous trials and tribulations to become a major theater company that now performs 2,500 times a year and has long runs. It owns seven dedicated theaters nationwide and is also a business success. What is the secret? This book draws on vast amounts of data and materials to depict the half-century history of the theater company, its management, marketing, actors' performances and lives, performance repertoire, and the philosophy of its founder, Keita Asari. Table of Contents Chapter 1: Long Runs or Repertoire? Chapter 2: Actors Chapter 3: Nationwide Expansion and Theaters Chapter 4: Management & Shiki no Kai (Shiki's Fan Club) Chapter 5: Performance Works Chapter 6: A Brief History of Half a Century Chapter 7: The Future of Gekidan Shiki From Reviews As the title suggests, this book celebrates the achievements of Keita Asari, the founder of Gekidan Shiki, who was also skilled in political maneuvering, an excellent manager, and possessed unparalleled directing abilities. It is impressive to see Keita Asari, who wanted to do straight plays, persevering with musicals despite experiencing setbacks. The story of him adapting American dramas with Japanese scripts and having Shiki actors dub them was interesting.