This is a Kuromi keychain, popular from Sanrio. Kuromi Puchi Puchi Keychain Features a puchi puchi (bubble wrap-like) front and a maze on the back, 2-way specification. Osaka exclusive! The front features Kuromi-chan's cute face and puchi puchi. You'll get hooked on the satisfying texture. The back is a maze. You can tilt the body and move the small ball to play. Perfect for killing time! Simple packaging. We hope you consider it.