This is a product from the "Utouto Aquarium" series, a soft and fluffy shark plushie keychain. Product Information: Series Name: Utouto Aquarium Character: Shark Type: Mochifuwa Mascot BC (Mascot with Ball Chain) Features: Made of a very soft and mochi-like, pleasant-to-the-touch material. Pale purple in color, with gold star embroidery on its back. An amusement prize. Comes with a ball chain for easy attachment to bags, keys, etc. Shipping included. Thank you for viewing.