“Customers won't come using the standard approach.” This book confronts you with that reality. ✔ Having trouble attracting customers ✔ Not selling despite working diligently ✔ Wanting results from advertising and social media Recommended for those people. Although the title uses the word "bad guy," the content covers [psychology, mechanisms, and how to influence people]. There are many ideas that can be applied directly to current social media, business, and sales. For those who like business books and marketing books, it's worth reading. There are some scratches due to it being a used item, but there are no problems with reading it. Please check the photos for the condition. #HiroshiImai #Hiroshi_Imai #book #Industry/Commerce